Media liability insurance, which is a specified form of E&O liability, is specifically designed for the media and advertising industry that create and distribute media content through various platforms and therefore are at the risk from liability claims brought by third parties, media makers and entertainers often face liabilities that could lead to hefty defense costs and the risk of a liability judgment. Accusation of professional negligence Libel, slander, work mistakes and oversights are very common in the industry. Media liability is imperative in providing coverage specifically designed for the unique needs of media producers.